VP Content Strategy

1 openings in Jakarta, Indonesia
Responsibilities:
 
  • Formulate top-down content strategy recommendations, including how we should size and allocate our content budget.
  • Identify deep, actionable insights into the content preferences, behavior and needs of our customers. 
  • Perform extensive competitive analysis and benchmarking, and identify and report on market trends
  • Forecast and monitor content performance, track progress, and understand sources of variance
  • Establish the local content acquisition guardrails, designing a long term strategy and setting the conditions for the team to succeed
  • Own and present to senior leadership key performance metrics around media and acquisition;
  • Develop a strong culture of rapid experimentation, measurement, and iteration: use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers.

Requirements:
 
  • 10+ years of relevant senior level experience in content programming, preferably with content subscription services and/or linear open or pay tv;
  • Excellent oral and written communication skills and an ability to influence others;
  • Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive).
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs;
  • Experience in content and consumer research;
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.

What are we about?

We are building services for everyone in Indonesia — defining the digital landscape of our 13k island archipelago.

We embrace change, but it doesn't mean we work crazy hours.

We maintain a sustainable pace (8 hour days, no overtime, no nights or weekends) because everyone needs a life.

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