Responsibilities:

• Build media strategies with the team based on clear consumer journeys and strong integration between offline and online
• Develop effective annual online marketing plan to enhance brand's equity and improve brand awareness among target consumer groups
• Optimize media investment effectively through clear tracking and summary.
• Manage key agencies and media partners to build strong partnership and ensure good communication.
• Work together with CRM team to drive enrollment, enhance engagement and complete consumer journey.
• Develop deep understanding to key competitor online strategy and programs.
• Working with sales and the marketing team to assist with e-Commerce to ensure business growth.

Requirements:

• Bachelors degree in communications/media or related (essential).
• Minimum 7-10 years of work experience in related are
• Knowledge of different types of media channels
• Demonstrable experience with building effective advertising campaigns
• Familiarity with digital marketing