- Build media strategies with the team based on clear consumer journeys and strong integration between offline and online
- Develop effective annual online marketing plan to enhance brand's equity and improve brand awareness among target consumer groups
- Optimize media investment effectively through clear tracking and summary.
- Manage key agencies and media partners to build strong partnership and ensure good communication.
- Work together with CRM team to drive enrollment, enhance engagement and complete consumer journey.
- Develop deep understanding to key competitor online strategy and programs.
- Working with sales and the marketing team to assist with e-Commerce to ensure business growth.
- Bachelors degree in communications/media or related (essential).
- Minimum 7-10 years of work experience in related are
- Knowledge of different types of media channels
- Demonstrable experience with building effective advertising campaigns
- Familiarity with digital marketing