Responsibilities

• Plan and manage all digital performance marketing activities using ads platforms including SEM, social media ads, video, display advertising campaigns etc.
• Do monthly budget planning and propose the best initiatives to utilize the budget
• Collaborate, plan and do reviews with ad partners and vendors such as Facebook, Google, etc to gain insights and find better ways to do performance campaign on each platform
• Manage and monitor all performance marketing initiatives across platform
• Support the Campaign Marketing team in execute digital campaign activities and able to prove effectiveness in business level
• Work on a budget and strive to have maximum number of conversions while keeping the CAC at the optimum level
• Work with products, CRM, or cross-company to suggest creative growth hacking strategies and improve the performance marketing funnel conversion rate
• Measure and report performance of all digital marketing campaigns, and assess against goals (qualitative and quantitative)
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Do app install fraud monitoring and take actions to minimize the fraud numbers
• Suggest new digital channels that have the potential to increase MAU numbers in an efficient way
• Manage and develop the Performance Marketing team by coaching and mentoring

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing (Min 4 years)
• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Apple Search Ads etc.
• Have huge experiences in managing Ad Networks for acquisition/retargeting campaigns
• Good understanding on the concept of Customer Acquisition Cost (CAC) and LifeTime Value (LTV)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Have good understanding on mobile attribution tools (e.g. Appsflyer) and its customization possibilities (custom dashboards, API modification, etc)
• Understand the basic of mobile app fraud methods and its monitoring tool (e.g Appsflyer Protect 360 or Adjust Prevention Suite)
• Have a good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager etc.
• Strong analytical skills and data-driven thinking
• Highly motivated, open-minded and able to work on fast-paced environment
• Accountable and able to lead junior/entry level team members
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Able to generate meaningful reports using tools such as Google Slides, Google Sheets, Google Data Studio, etc
• Get used to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insights
• Experiences in handling programmatic ad buying (e.g DV360, The Trade Desk), ad server, verification tools would be a plus
• Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus