Performance Marketing Manager

1 openings in Jakarta, Indonesia

Job Qualification

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing (Min 4 years)
• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Apple Search Ads etc.
• Have huge experiences in managing Ad Networks for acquisition/retargeting campaigns
• Good understanding on the concept of Customer Acquisition Cost (CAC) and LifeTime Value (LTV)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Have good understanding on mobile attribution tools (e.g. Appsflyer) and its customization possibilities (custom dashboards, API modification, etc)
• Understand the basic of mobile app fraud methods and its monitoring tool (e.g Appsflyer Protect 360 or Adjust Prevention Suite)
• Have a good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager etc.
• Strong analytical skills and data-driven thinking
• Highly motivated, open-minded and able to work on fast-paced environment
• Accountable and able to lead junior/entry level team members
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Able to generate meaningful reports using tools such as Google Slides, Google Sheets, Google Data Studio, etc
• Get used to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insights
• Experiences in handling programmatic ad buying (e.g DV360, The Trade Desk), ad server, verification tools would be a plus
• Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus

Job Descriptions

• Plan and manage all digital performance marketing activities using ads platforms including SEM, social media ads, video, display advertising campaigns etc.
• Do monthly budget planning and propose the best initiatives to utilize the budget
• Collaborate, plan and do reviews with ad partners and vendors such as Facebook, Google, etc to gain insights and find better ways to do performance campaign on each platform
• Manage and monitor all performance marketing initiatives across platform
• Support the Campaign Marketing team in execute digital campaign activities and able to prove effectiveness in business level
• Work on a budget and strive to have maximum number of conversions while keeping the CAC at the optimum level
• Work with products, CRM, or cross-company to suggest creative growth hacking strategies and improve the performance marketing funnel conversion rate
• Measure and report performance of all digital marketing campaigns, and assess against goals (qualitative and quantitative)
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Do app install fraud monitoring and take actions to minimize the fraud numbers
• Suggest new digital channels that have the potential to increase MAU numbers in an efficient way
• Manage and develop the Performance Marketing team by coaching and mentoring

What are we about?

KMK Online is building services for everyone in Indonesia — defining the digital landscape of our 13k island archipelago.

We develop software in an Agile way, using Extreme Programming methodologies.

That means we embrace change, but it doesn't mean we work crazy hours.

We maintain a sustainable pace (8 hour days, no overtime, no nights or weekends) because everyone needs a life.

Pair programming, test driven development, continuous integration, and continuous deployment are core to our principles.

Apply Now