Head of Performance Marketing

1 openings in Jakarta, Indonesia

Responsibilities

  • Plan and manage all digital performance marketing activities using ads platforms including SEM, social media ads, video, display advertising campaigns etc.
  • Do monthly budget planning and propose the best initiatives to utilize the budget
  • Collaborate, plan and do reviews with ad partners and vendors such as Facebook, Google, etc to gain insights and find better ways to do performance campaign on each platform
  • Manage and monitor all performance marketing initiatives across platform
  • Support the Campaign Marketing team in execute digital campaign activities and able to prove effectiveness in business level
  • Work on a budget and strive to have maximum number of conversions while keeping the CAC at the optimum level
  • Work with products, CRM, or cross-company to suggest creative growth hacking strategies and improve the performance marketing funnel conversion rate
  • Measure and report performance of all digital marketing campaigns, and assess against goals (qualitative and quantitative)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Do app install fraud monitoring and take actions to minimize the fraud numbers
  • Suggest new digital channels that have the potential to increase MAU numbers in an efficient way
  • Manage and develop the Performance Marketing team by coaching and mentoring

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing (Min 4 years)
  • Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Apple Search Ads etc.
  • Have huge experiences in managing Ad Networks for acquisition/retargeting campaigns
  • Good understanding on the concept of Customer Acquisition Cost (CAC) and LifeTime Value (LTV)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Have good understanding on mobile attribution tools (e.g. Appsflyer) and its customization possibilities (custom dashboards, API modification, etc)
  • Understand the basic of mobile app fraud methods and its monitoring tool (e.g Appsflyer Protect 360 or Adjust Prevention Suite)
  • Have a good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager etc.
  • Strong analytical skills and data-driven thinking
  • Highly motivated, open-minded and able to work on fast-paced environment
  • Accountable and able to lead junior/entry level team members
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Able to generate meaningful reports using tools such as Google Slides, Google Sheets, Google Data Studio, etc
  • Get used to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insights
  • Experiences in handling programmatic ad buying (e.g DV360, The Trade Desk), ad server, verification tools would be a plus
  • Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus



What are we about?

We are building services for everyone in Indonesia — defining the digital landscape of our 13k island archipelago.

We embrace change, but it doesn't mean we work crazy hours.

We maintain a sustainable pace (8 hour days, no overtime, no nights or weekends) because everyone needs a life.

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