Audience Lead

1 openings in Jakarta, Indonesia

Role Description

• Grow the Audience business by constantly thinking of the various attributes ( demographic, psychographic, purchase) that is relevant for advertisers and figuring out meaningful segments that can create high revenue uplift
• Work with advertisers on key audiences they require and work backwards with internal teams to delivering them
• Work with data partners and internal data teams( including other entities of Emtek Group) to work on the audiences
• Evangelize the goodness of Emtek audiences to sales teams and external agencies
• Partner with other data partners and companies to create audiences
• Price the audience products and use it for revenue uplift
• Work with measurement partners ( Moat, DAR, etc) to run constant tests on quality of audiences
• Manage key cross functional projects that can improve audiences creation and scale
• Work as the key business SPOC with product and tech teams who are working on data initiatives for audience
• Own/Streamline the flow of audience creation to delivery of audiences to advertisers by making sure the advertiser promise is delivered

Activities
• Create audience strategy and roadmap of new audiences
• Execute audience creation projects with data and tech teams and provide guidance on methodology and taxonomy of segments creation
• Keep track of scale of audiences and its performance
• Solve for any cross functional bottlenecks
• Guide sales teams from time to time and work to integrate audience plans with account plans
• Execute enrichment and attribution projects
• Execute partnerships on data

Skills

• 8 yrs + experience in advertising or strategy
• MBA preferred with excellence in analytics and program management
• Extremely good at presentation skills and business models
• Ability to work with multiple teams and yet drive teams that do not report to the person
• Detailed oriented yet knows the bigger picture

What are we about?

KMK Online is building services for everyone in Indonesia — defining the digital landscape of our 13k island archipelago.

We develop software in an Agile way, using Extreme Programming methodologies.

That means we embrace change, but it doesn't mean we work crazy hours.

We maintain a sustainable pace (8 hour days, no overtime, no nights or weekends) because everyone needs a life.

Pair programming, test driven development, continuous integration, and continuous deployment are core to our principles.

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