Performance Marketing

1 openings in Jakarta, Indonesia


● Leading BBM’s App Store Optimization strategy, setting up guidelines to optimize and improve app rankings, and ultimately conversion rates
● Track, report, and present performance of various campaign types (growth, app store, native ads) on an ongoing basis
● Analyse performance metrics and use the insights gained to drive further improvements in areas including asset development, localization, and translations
● Executing practical tasks such as producing app store descriptions, metadata, competitor benchmarks, review mining, etc
● Work with design team to ensure that visual assets are localized and communicate a unique story
● Using A/B testing to evaluate the potential of alternative approaches to textual and visual content
● Fluent in all aspects of the BBM app – current release and upcoming versions


● Documented experience in consumer marketing, app store optimization, analytics, and growth
● Outstanding written and verbal communication skills in English and Bahasa Indonesia (Arabic is a bonus)
● Excellent analytical skills and proficient in data-driven approaches, with the ability to work with numbers and excel
● A solid understanding of the mobile app messaging industry and knowledge of end-user behavior
● A good eye for visual aesthetics and design
● Has experience working across regions, time zones and business cultures
● Has excellent organization and people skills and the ability to set priorities, problem-solve, multitask and work well independently in a dynamic, rapidly changing workplace
● Bachelor's degree with focus in business, marketing, advertising

What are we about?

We are building services for everyone in Indonesia — defining the digital landscape of our 13k island archipelago.

We embrace change, but it doesn't mean we work crazy hours.

We maintain a sustainable pace (8 hour days, no overtime, no nights or weekends) because everyone needs a life.

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