Performance Marketing

1 openings in Jakarta, Indonesia
  • Leading App Store Optimization strategy, setting up guidelines to optimize and improve app rankings, and ultimately conversion rates
  • Track, report, and present performance of various campaign types (growth, app store, native ads) on an ongoing basis
  • Analyse performance metrics and use the insights gained to drive further improvements in areas including asset development, localization, and translations 
  • Executing practical tasks such as producing app store descriptions, metadata, competitor benchmarks, review mining, etc
  • Work with design team to ensure that visual assets are localized and communicate a unique story
  • Using A/B testing to evaluate the potential of alternative approaches to textual and visual content 
  • Fluent in all aspects of the app – current release and upcoming versions

  • Documented experience in consumer marketing, app store optimization, analytics, and growth
  • Outstanding written and verbal communication skills in English and Bahasa Indonesia
  • Excellent analytical skills and proficient in data-driven approaches, with the ability to work with numbers and excel
  • A solid understanding of the mobile app messaging industry and knowledge of end-user behavior
  • A good eye for visual aesthetics and design
  • Has excellent organization and people skills and the ability to set priorities, problem-solve, multitask and work well independently in a dynamic, rapidly changing workplace
  • Bachelor's degree with focus in business, marketing, advertising

What are we about?

We are building services for everyone in Indonesia — defining the digital landscape of our 13k island archipelago.

We embrace change, but it doesn't mean we work crazy hours.

We maintain a sustainable pace (8 hour days, no overtime, no nights or weekends) because everyone needs a life.

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